25 years in consumer electronics. I've been on both sides of the deal — selling to carriers as an OEM, and buying from OEMs as a carrier.
25M+ phones sold, traded and procured across that career.
-
OEMs — Nokia (Sales Excellence Award 2007; Vodafone Spain share 33% → 61%), Sony Mobile (Vodafone Group account: €500M, 2M units/year), Sagemcom.
-
Carriers — Vodafone Procurement Company, leading the Sony Mobile relationship across 21 markets.
-
Trade-in & refurbished, since 2011 — built Vodafone Spain's first nationwide buy-back program in partnership with Zwipit (65% of stores, 12k devices/month). Then Likewize / Brightstar ($1B refurb portfolio). Most recently, Commercial Director EU & UK at Alchemy Global Solutions — contributed for nearly 7 years to the company surpassing $1B in revenue.
Ciclo Uno is my second company. The first — Now How Trade Marketing, Madrid 2010 — was where the buy-back work started.
— Pablo Cornu · Madrid · ES / EN / FR